SELECTION
ROI Analysis
At first glance it may seem difficult to justify the cost of a brand security solution due to the difficulty in determining the financial impact the program will have. However, in the case of product counterfeiting, for example, a rate of return can be calculated on the gross margin that would be retained by eliminating a percentage of the counterfeiting problem and the recapture of those sales.
Recaptured sales bring money, currently being lost, directly to your bottom line. When your customer believes they are purchasing a genuine product and are paying the actual price (i.e., substitution), replacing a counterfeit with the real product increases your sales without any need to generate additional demand or fight for market share.
Our straightforward financial analyses demonstrate the dramatic financial returns an brand security solution from Stealth Mark can provide while thwarting product counterfeiting and protecting your brand's good name.
When compared to the money spent building your brand, an security solution from Stealth Mark is a low cost defense that can deliver:
- Return of otherwise lost revenue
- Increased profits
- Protection of your brand name
- Reduction of liability
- Increased customer confidence and loyalty
In addition, certain security solutions (i.e. diversion) can also:
- Accurately identify the perpetrator
- Provide legal evidence required for prosecution
- Greatly reduce or eliminate gray-market activity